Does Amazon FBA Organically Increase Your Sales?

E-commerce has exploded in recent years, with more and more sellers turning to online marketplaces like Amazon to sell their products. As an Amazon FBA consultant and online seller, using Fulfillment by Amazon (FBA) can give your listings a boost in visibility and sales compared to shipping orders yourself.

But does Amazon FBA organically increase your sales? Let’s take a closer look.

Does Amazon FBA Organically Increase Your Sales?

The short answer is absolutely. FBA’s inherent prime advantage influences Amazon’s search rankings by driving more conversions and sales velocity. As order frequency and units sold spike, products climb higher in search results and browse pages automatically.

What is Amazon FBA and How Can It Boost Sales?

For starters, FBA is Amazon’s fulfillment program that stores your products in their warehouses and handles packing and shipping your orders. As an amazon fba consultant, you simply send your inventory to Amazon. They take care of order processing and customer service on your behalf.

This frees you up to focus on things that truly grow your business – like developing new products, marketing, branding and so on. But more importantly, being an FBA seller unlocks some major advantages when it comes to 

• Sales 
• Visibility 
• Competing 

with mega-sellers on Amazon.

How does the FBA program work to expand reach and visibility?

One of the biggest perks of FBA is that your products automatically become eligible for Amazon Prime delivery. Over 100 million members trust Amazon Prime for quick, reliable shipping. When customers filter search results to see Prime items only, FBA products get preferential visibility in those listings.

Prime badges also subconsciously signal quality and reliability, enticing buyers to choose FBA offerings over non-Prime listings. Data shows Prime customers spend way more on Amazon, so tapping into this segment can be lucrative.

On top of this, FBA integrates your inventory across Amazon’s vast fulfillment network. Whether customers order via the Amazon app, Alexa voice shopping or even in-store. Whole Foods pickups – your items reach more buyers across more channels.

No longer limited to winning the buy box on Amazon.com – FBA items get discovered across Amazon’s expanding ecosystem. That additional exposure drives more sales no matter which device or platform customers use to shop on Amazon. 

Amazon FBA specialist Mujahid Rafiq completely understands the importance of selling and driving more sales while doing business on Amazon. That’s why we, as Amazon FBA experts, share the benefits of FBA inventory.

What are the benefits of FBA for sellers – increased conversions, Prime eligibility etc.?

Selling on FBA brings several inherent advantages:

• Prime badges lend credibility and nudge customers to buy
• Faster, free shipping options entice more users to add items to cart
• Top-rated 24/7 customer service provides a smooth post-purchase experience

As a result, conversion rates for FBA listings are nearly 3 times higher compared to merchant-fulfilled items. For products with decent demand, simply having the FBA tag can boost units sold by over 150% month-over-month as per seller surveys.

Automated updates on inventory across the Amazon network also reduce overselling. Customers see real-time quantity available rather than stocks selling out unexpectedly. This causes fewer abandoned carts and almost 10-15% higher conversion rates over non-FBA listings.

What kind of tools do FBA sellers get access to – reports, business analytics etc.?

Joining FBA also lets you leverage proprietary data to strategize better. As an FBA seller or amazon fba specialist, you gain access to an exhaustive suite of reports and analytics for forecasting demand, spotting trends and optimizing listings.

• Granular Metrics On 
• Search Rank History
• Best Selling Periods
• Customer Demographics
• Ratings Traction 
• More Offer Invaluable 

inputs to tweak product pricing, target marketing and inventory planning.

Business reports reveal peak sales seasons, top revenue-driving promotions, and other insights to boost ROI on advertising. The wealth of Amazon data at FBA sellers’ disposal makes decision-making far more streamlined.

Does FBA Organically Improve Sales Rank and Best Seller Status?

Since FBA directly expands product reach and visibility across platforms, it organically kicks sales into higher gear. Top rated sellers or amazon fba specialist confirm that joining FBA rocketed monthly volume by 2X to 5X without paid advertising or external marketing. 

Does this transaction momentum also improve sales rank and best selling metrics? Let’s evaluate:

How can FBA optimize search ranking and best seller badges for products?

Higher visibility and sales velocity kickstart a positive feedback loop – where top ranks attract more clicks and purchases – further cementing position. Within months of joining FBA, top performing listings organically reach the coveted first search page and even elite best seller ranks in their category by volume.

In fact, FBA products are twice as likely to become best sellers compared to seller-fulfilled items as per Amazon. FBA provides the sales momentum at scale needed to compete with category leaders on Amazon.

What is the impact of Prime labels and badges on consumer behavior and sales?

Numerous surveys reveal how Prime drives buyer choice and loyalty. Over 80% of Prime subscribers check for Prime-eligible offers and buy from FBA merchants even at 10-20% higher price tags.

Prime members spend almost double compared to non-Prime shoppers on Amazon. So FBA products attract the most high-value niche – who think little of incremental price differences. Simply displaying the Prime logo and badges boosts likelihood of purchase by over 65%.

In fact, almost all products tagged Prime are more likely to be purchased compared to identical items without the Prime label as per Amazon’s internal data.

Even after factoring price disparities, products shipped from Amazon’s own FBA infrastructure sell exponentially more than seller-fulfilled options priced lower. FBA empowers sellers to win the buy box and tap into amazing consumer stickiness Prime provides.

What kind of support does Amazon provide for advertising and promotion of FBA products?

To help FBA brands market themselves, Amazon offers exclusive access to promotions, ads and events. Sponsored display banners target Prime and high-value users at checkout and across Amazon properties.

Automated PPC campaigns selectively showcase listings to buyers searching relevant keywords. And exclusive email/social promos spotlight products to engaged shoppers. FBA sellers or amazon fba experts may avail special discounts to boost visibility during holiday sales like Black Friday and Prime Day – when buyer appetites peak.

Amazon’s data identifies trend-aligned opportunities to maximize sales, while its ad infrastructure delivers targeted impressions to minimize waste. These synergies help FBA sellers or Amazon FBA experts penetrate buyers in cost-efficient ways not possible otherwise.

Are There Strategies to Boost Sales Further with FBA?

While FBA inherently elevates sales velocity and search ranks – some proven tactics can amplify results further:

Tips to drive more traffic to FBA product listings through promotions

•  Leverage Amazon Marketing Services (AMS) including sponsored ads, product display banners and direct email campaigns targeted to high-intent category shoppers
  
•  Run limited-time price promotions or bundle offers during peak buying seasons around holidays and events
  
• Give away codes for discounts or free products to influencers, bloggers and video reviewers to create buzz
  
• Participate in Deal of the Day to get featured prominently in top deals and offers across Amazon
  
• Create Amazon coupon codes to distribute on social media, websites and YouTube videos to driveTrials and penetrate buyer awareness

Optimizing images, titles and back-end keywords to improve visibility

Use all image slots to showcase products – including videos and infographics where possible

• Refresh creative assets seasonally so listings look appealing round-the-year
• Test multiple title variations with targeted keywords to identify best performing options
•  Add detailed product descriptions covering USPs, comparisons, technical specs etc. optimized for SEO
• Categorize inventory wisely using product group and search term metadata for discoverability

Managing inventory well to tap into buy box and meet customer demand

• Use FBA inventory tools to identify fast moving vs slow products and realign manufacturing
• Set restock alerts so you never oversell or run out of stock during sudden demand surges
• Remove slow sellers and liquidate dead stock to reduce storage fees and free up capital

By combining FBA’s expanded reach with targeted promotions and sales catalysts – merchants see order volumes increase 4X to 8X within months as per multiple case studies.

What Do The Numbers Say About FBA Growth Potential?

Research by Amazon itself sheds light on the amazing sales acceleration driving FBA’s adoption:

Statistics and case studies on revenue growth with FBA

• Sellers report average 2.5X higher sales shortly after joining FBA as buyer visibility expands
• Established FBA brands confirm annual revenue growth averaging between 25% to over 100% YoY
• Some top vendors who switched report exceeding $1 million in sales within months of onboarding FBA
• Prime items have shown 7X higher sales growth over 5 years relative to non-Prime products

The appeal of tapping these results explains why over 53% of Amazon marketplace sales now originate from Fulfillment by Amazon.

Comparison between FBA and seller-fulfilled sales channels

Let’s objectively compare metrics reported by sellers across channels:

• FBA items show 65% higher conversion rates on average versus merchant-fulfilled channels
• Repeat purchase behaviour spikes for FBA listings, with 33% higher loyalty
• Top FBA products organically achieve upto 5X higher sales velocity on an average week

The sales superiority is clear – FBA unlocks exponential revenue potential leveraging Amazon’s vast captive shopper base and fast shipping.

Any pitfalls to watch out for – returns, storage fees etc.?

With wider exposure, come tradeoffs. Since FBA products are easier to return – return rates can run higher than merchant fulfilled items in some categories.

Additionally, Amazon charges for warehousing space to store inventory – which may eat into margins without enough scale. Strategic inventory and working capital planning is important before jumping into FBA.

Slow moving stockpiles can become expensive. Plus fakes and arbitrary account suspensions are ongoing seller concerns though rare.

That said, the sheer revenue upside typically outweighs minor annoyances for most FBA brands. Sales growth unlocks resources for branding, innovation and acquiring buyers for life. With some diligence, risks are perfectly manageable.

FAQs:

Q1: Does FBA increase sales?

Yes, FBA boosts sales substantially by expanding product visibility across Amazon’s network, enabling Prime delivery, and providing sellers useful analytics. Most sellers see over 2X higher sales shortly after joining.

Q2: What percentage of Amazon sales are FBA?

Currently over 53% of total marketplace sales on Amazon originate from sellers using Fulfillment by Amazon. This segment keeps growing exponentially year-over-year.

Q3: Is FBA worth it for small sellers?

Absolutely – the sales jump even for boutique sellers covers added costs. FBA unlocks Prime customers and tools to manage inventory/demand better. Risks are manageable.

Q4: Can you make money just with FBA?

Yes, numerous brands relying just on Amazon FBA cross $1 million in annual revenue. Some niche products bring full-time income for creative sellers.

Q5: Does FBA increase product reviews?

Yes, the higher sales velocities typically accelerate review rates. More buyer impressions and faster shipping enhances product feedback.

Q6: What happens if Amazon loses my FBA package?

Extremely rare, but Amazon will reimburse up to $1000 value if a package gets lost or damaged at their fulfillment centers without seller liability.

Conclusion:

FBA turbocharges sales velocity, search rank and repeat purchases over time. The sales multiplier effect across devices and buyer segments drives exponential revenue expansion without external marketing. Intelligently leveraging FBA and Prime provides powerful tailwinds for growth. 

Just be warned – once you witness results directly, scaling responsibly becomes highly addictive!

Get discount on amazon fba experts services!

Read more:

What is the smartest thing to sell on Amazon using FBA?

How to earn $10000/month from Amazon FBA?