The Next Trending Products For Shopify Ecommerce| Experts Journey 

Uncover the inside scoop on how experts identify winning Shopify products before they trend. Learn research tactics, vetted platforms, and data tools to find your next viral ecommerce opportunity.

Hey there! If you’re an aspiring ecommerce entrepreneur like me, you know that finding the right product is everything. After all, your entire business basically relies on this one key decision. No pressure, right?

Well, after plenty of trial-and-error, I’ve learned a thing or two about how to find that one product in a million that can help you hit ecommerce success. Want to come along for the ride? Let’s do this!

The Next Trending Products For Shopify Ecommerce

In this blog we are uncovering those viral hits feels like striking gold! By tapping into data and communities, we can discover special products that captivate audiences.

Defining the Gold Standard

First things first – what exactly are we looking for here? To me, the ideal ecommerce product has that magical “wow factor” that makes it stand out from the clutter. You know, that thing that catches your eye and makes you think “I need this in my life immediately!”

Specifically, I look for products that:

1. Solve an obvious problem or fill a need
2. Have a uniqueness that you can’t get at regular stores
3. Align with current trends and tap into what’s hot right now
4. Deliver convenience and luxury to make daily life easier
5. Ultimately enrich the customer’s life and bring them joy

Basically, it’s all about thinking from the buyer’s perspective. We want what’s novel, innovative, and fashionable. Products that make us go “ooooh!” and “ahhhh!”. The key is finding things that deliver massive value. After all, unicorn products don’t come along every day!

Exploring the Ecommerce Ocean

Okay, so now that we know what we’re looking for, where do we start searching? In my experience, there are tons of places to uncover potential golden products if you know where to look. Here are some of my go-to strategies:

1. Diving into Facebook Ads Library – This free tool shows you what other brands are promoting which can reveal winning products. I’ll search ads with keywords like “free shipping”, “limited time”, etc. to find hot offers.
2. Scrolling through TikTok with a purpose – Endlessly scrolling TikTok doesn’t mean you’ll find great products. But using hashtags like #TikTokMadeMeBuyIt helps surface viral hits. Watch for high engagement.
3. Checking “what’s new” sections – Sites like Temu and Thrive often feature new arrivals worth checking out. You never know when a hot product will drop!
4. Monitoring trend forecasts – I use TrendHunter and other trend sites to stay on top of emerging trends that signal promising product opportunities.
5. Researching niche communities – Diving into specific niches like gardening or gaming reveals hyper-targeted products with engaged buyers.
6. Exploring handpicked curations – Carefully curated sites like Product Hunt and BetaList feature new launches vetted by experts.

The key is maintaining an open mind and relentless curiosity. You never know where the next big thing will come from, so explore broadly. Personally, I like using a mix of data-driven tools and good old fashioned browsing and research.

Let’s Go Shopping: Ecommerce Apps and Sites to Explore

Alright, enough big picture stuff – let’s get down to the actual platforms and tools I use to go product hunting:

Facebook Ads Library – 

This free database shows ads running on Facebook to reveal winning products based on ad spend and engagement. Super helpful for identifying what’s trending.

The Facebook Ads Library is an incredibly valuable free tool for ecommerce entrepreneurs to uncover top-selling products and identify opportunities. Here’s how to maximize it:

1. Search for product keywords or categories of interest like “fitness”, “beauty”, “electronics” etc. This surfaces ads from competitors in your niche.
2. Filter by geography and demographics to align with your target audience. See what’s resonating in your customers’ locations and age groups.
3. Sort by highest spend to reveal ads with the biggest budgets – a sign of profitable products. The more a competitor spends on advertising a product, the better it likely performs.
4. Check engagement metrics like clicks, impressions, and relevance score. High engagement signals interest and demand.
5. Compile a list of 3-5 top products in your niche by the above metrics. Research competitors selling these items.
6. Visit competitors’ Shopify stores selling the shortlisted products to evaluate product pages, images, pricing, etc. Reverse engineer what’s working.
7. Cross-reference with AliExpress to find suppliers for these proven bestsellers. Order samples to test demand.
8. Create similar or improved listings on your own Shopify store for the vetted products.

Example: I searched “yoga” and found ads for yoga mat cleaner with relevance scores over 9. Visited competitor sites and saw it sold for $19.99. I sourced a similar cleaner on AliExpress for $5 and sold it for $14.99 on my Shopify store.

TikTok – 

I use hashtags like #amazonfinds to find products getting buzz plus check out viral product reviews and hauls. Urban VPN helps access full TikTok selection.

1. Use relevant hashtags like #TikTokMadeMeBuyIt, #amazonfinds, #viralproducts etc. to surface popular products
2. Pay attention to products frequently featured in haul videos and reviews with high engagement
3. Leverage influencer marketing by seeing what products are promoted by niche influencers in your category
4. Run sponsored video ads to test products – the feedback and engagement will signal viability
5. Partner with nano-influencers to create TikTok videos featuring your products for authentic organic marketing
6. Use TikTok’s analytics to identify rising trends and consumer demand that can inform new product opportunities

Temu:

Temu is a marketplace known for offering a wide array of trending and eye-catching products. Delve deeply into this website to discover ideal items. Keep a keen eye on emerging trends

1. Browse the “Hot Items” and “What’s New” sections to find trending products
2. Use the search bar to find best-sellers in your niche or category
3. Filter by categories and other filters to narrow down products
4. Read user reviews and look for consistent feedback praising specific product benefits
5. Consider private labeling Temu best-sellers with custom branding and packaging
6. Quickly order samples from suppliers like AliExpress to validate demand before fully stocking a product
7. Create video reviews and demos to promote products on your TikTok and leverage existing interest

Thrive.co:

It is a website featuring thousands of products that align with your criteria for product selection.

1. Browse Thrive Market’s categories like groceries, home, health etc. to uncover niche organic, eco-friendly and specialty products
2. Use the search bar to find products based on specific interests like gluten-free, non-toxic etc.
3. Read detailed product descriptions and hundreds of reviews per product for insights
4. Identify consistently high-rated products praised for quality, uniqueness, and value
5. Find suppliers of comparable products on Alibaba or niche wholesalers to source and private label
6. Appeal to the growing base of eco-conscious shoppers by selling sustainable discovered products

Example: I found rave reviews for a set of glass storage containers on Thrive Market. I sourced custom-branded versions on Alibaba and sell a premium reusable container set in my Shopify store.

 TikTok Creative Center:

TikTok’s Creative Center regularly spotlights trending challenges, popular hashtags, and emerging content formats. This valuable resource provides users and sellers with insights into the latest trends. Explore the TikTok Creative Center through options like Trends, creative tools, hashtags, and inspiration.

1. Check “What’s Trending” section for the latest hot viral content styles, songs, hashtags etc.
2. Identify product trends associated with rising challenges, dances, and video formats
3. See which types of videos get the most engagement in your niche using the analytics
4. Brainstorm creative products that align with trending memes, effects, and content styles
5. Hop on newly viral trends quickly to capitalize on the surge in consumer demand

Example: When TikTok recipes were trending, I created a custom spatula with my brand logo and marketed it to cooking influencers.

 Amazon:

Amazon New Releases: Explore this section to find recently launched products that may have the potential to go viral if they meet the right criteria.

1. Find best selling products in your category using Amazon’s Movers & Shakers or other sales-based lists
2. Read detailed reviews and analyze feedback to learn why certain products are top rated
3. Improve upon Amazon bestsellers by adding custom packaging, bundles, improved listings etc.
4. Source comparable products from suppliers like AliExpress and manufacture your own branded version
5. Enhance discoverability by advertising your Amazon product listing to relevant audiences

Example: I found a bestselling essential oil diffuser on Amazon and worked with a supplier to create my own improved model to sell.

AliExpress:

AliExpress is a valuable platform for discovering trending products, allowing you to test the market with small orders before committing to larger quantities. Check out deals and the “What’s New” sections for insights.

1. Browse top-rated and bestselling products in your niche in the AliExpress marketplace
2. Order low minimum quantities of samples to test demand before fully stocking
3. Identify reproducible products that can be customized with unique branding
4. Build relationships with suppliers of proven products and negotiate bulk pricing
5. Drive sales by running promoted listings and social media ads back to your Shopify store

 Alibaba:

Alibaba stands as an extensive wholesale marketplace, offering an extensive array of products. Notably, Alibaba has recently introduced a feature that allows products to be presented in reel format, which users can watch.

1. Use the directory to identify manufacturers and wholesalers of products in your space
2. Communicate with suppliers via Alibaba messaging to request samples, pricing, MOQs
3. Ask lots of questions to vet manufacturing partners on quality, capabilities, process etc.
4. Negotiate quotes based on order volumes and build trusted relationships
5. Launch private label product lines exclusive to your store by customizing packaging, designs etc.

Tools and Websites for Product Discovery:

Utilize tools and websites such as Google Trends, Producthunt.com, TrendHunter, eBay Trending, and Etsy Trending to identify winning products.

Market Research Tools:

Leverage market research tools such as SEMrush or Ahrefs to analyze search trends and keyword popularity.

• Use SEMrush, Ahrefs, or SimilarWeb to analyze competitors’ top-performing content and search keywords
• Identify high-traffic products aligned to popular content themes and searches
• Uncover rising keyword opportunities related to specific product features or benefits
• Use Google’s free keyword planner to discover high-demand searches to target
• Create Shopify products optimized for ranking for these researched keywords

Example: I used SEMrush to see a competitor ranking well for “quick-drying travel towels.” I created a similar fast-drying towel product and targeted related keywords.

 CJ Dropshipping:

CJ Dropshipping is a valuable resource, especially for dropshippers, facilitating the discovery and testing of products.

• Browse the vast catalogue of products from CJ’s global suppliers
• Filter products by niche or category to align with your ecommerce store’s focus
• See supplier ratings, order totals, and shipping times to evaluate product viability
• Use the tracking system to monitor product performance and optimize listings
• Leverage CJ’s marketing tools like coupon codes and abandon cart recovery emails

Example: I found a highly-rated acrylic makeup organizer on CJ and added it to my beauty store. I drive traffic with their coupon codes.

Super Dropshipping:

Super Dropshipping serves as an excellent resource for dropshippers, aiding in the identification and experimentation with products.

• Search products by niche or drill-down by multiple filter options
• View supplier ratings and order volume data to gauge product success
• Get custom product photoshopped images ready for your Shopify listings
• Take advantage of their warehouse services to enable faster shipping times
• Sync your store to automatically import product listings and inventory counts

Example: I found a bestselling tactical dog collar through Super Dropshipping that I import to my pet supplies store.

Fast Data 500FD / Fastmoss:

Fast Data 500FD and Fastmoss are paid tools designed for product discovery and analysis. They specialize in identifying products listed on TTS in the UK, USA, and other countries where TTS services are available.

Gain access to a database of top-selling TikTok and social media products

1. Filter products by country, category, platform etc to find proven winners
2. View engagement metrics and growth trends to validate ongoing demand
3. Quickly identify products going viral in your niche before competition
4. Source hot products from suppliers and capitalize on the hype

Example: Fast Data showed me a cleaning gel with huge TikTok engagement that I fast-tracked to my store.

Shoplus.net:

Shoplus.net is a paid tool that offers the capability to locate and assess products listed on TTS in the UK, USA, and other countries where TTS is accessible.

1. Search products on TikTok and social platforms by country and other filters
2. Get product analysis including seller info, costs, engagement metrics etc.
3. Identify proven sellers and access contacts to reach out for supply partnerships
4. Download product reports, videos and images ready to import to your Shopify store
5. Stay on top of the latest viral product opportunities in your space

Example: Shoplus showed me a ring light exploding on TikToks. I sourced it from the supplier identified and sold thousands.

Trend Hunter – 

Checks emerging consumer trends across various categories and industries. Helps me brainstorm products that align with upcoming trends.

1. Browse emerging consumer trends with a product innovation lens
2. Identify niches and audiences primed for new products based on rising trends
3. Use trend reports to brainstorm product ideas before competitors
4. Create Shopify listings for forecasted hot products before demand takes off

Example: Based on pet wellness trends, I developed a new line of organic dog treats and marketed it to health-conscious pet owners.

Google Trends – 

See what people are searching for based on keywords and categories. Gives a pulse on rising trends and demand.

1. Analyze search volume patterns for product keywords in your space
2. Identify rising trends signalling high demand for certain product types
3. Stay ahead of trends and seasonal fluctuations
4. Make data-driven decisions on which products to stock, when to market etc.
5. Confirm product-market fit before fully investing in new products

Example: A rise in “battery powered lawn mower” searches showed rising demand I capitalized on.

Product Hunt – 

Products launching here often gain quick traction if they resonate. I watch for opportunities across tech, books, gear, and more.

1. Browse highly-upvoted new product launches
2. Gauge initial reactions and reviews from influential tech consumers
3. Discover innovations and product possibilities before widespread awareness
4. Reach out to makers for supply partnerships on unique products
5. Get inspiration for improving upon existing product designs

Example: I discovered a clever new dog collar phone tracker on Product Hunt that I adapted with custom branding for my store.

eBay Trending – 

eBay highlights trending and unique products across various categories, especially collectibles and accessories.

Of course this just scratches the surface of the myriad of places you can uncover winning products. I’m always exploring niche forums, Pinterest, niche stores, curated IG accounts, and more. It takes some digging, but that’s part of the adventure!

1. Monitor eBay’s trending products lists for rising stars across all categories
2. Identify niche communities expressing demand for specific products
3. Verify trend stability using Google Trends and other tracking tools
4. Make data-driven decisions to stock growing products while demand is high

Example: A vintage Pokémon card set trended on eBay that I sourced from collectors to capitalize on the hype.

Pro Tip: Validate a product you find in one place by cross-checking data and engagement metrics in other spots. Consistent strong signals increase your odds of picking a winner.

Consider Niche and Unique Products:

Sometimes, viral products are niche-specific or possess unique qualities. Think creatively and consider products that haven’t saturated the Amazon marketplace. Watch Amazon Affiliates programs also.

Staying Informed About Trends:

Stay updated on trending challenges, hashtags, and content styles on TikTok. Keep an eye out for product-related trends gaining traction, including seasonal and holiday trends, like Christmas and Halloween.

Creativity Counts

Here’s the thing – we know people crave novelty, so you have to think outside the box. The mass market hits on Amazon get old pretty quick. That’s why I always keep niche communities and specialized use cases in mind.

For example, new parents need products that make their lives easier in surprising ways. Pet owners will pay anything for products that excite their fur babies. And fitness fanatics obsess over the latest gear and tech.

When you understand niche needs and passions, more unique products come onto the radar. Of course, the challenge lies in knowing which micro niches to focus on. But again, that comes down to research.

I like exploring forums and Facebook Groups related to hobbies, occupations, health conditions, and more. You can crowdsource insights directly from engaged communities. Then translate those learnings into potential products.

It does take some imagination and stepping into the shoes of various niche audiences. But that spark of creativity gives you an edge in identifying truly one-of-a-kind products others may overlook.

Seasons Change – Markets Shift

Here’s one final tip – pay attention to seasonality. Holidays, back-to-school, summer fun, wedding season and more all impact demand for certain product types.

For example, in Q4 I scout gear for outdoor winter activities, cute holiday gnomes and ugly sweaters, and top tech gifts. When summer comes along, outdoor patio furniture and pool floats turn up on my radar.

Many ecommerce pros earn significant profits aligning inventory to upcoming seasonal opportunities. Of course, you can’t always predict new fads, like how cornhole became a recent summer obsession. But generally markets see demand ebbs and flows tied to seasons and holidays.

I make it a habit to monitor Google Trends seasonality reports and search buzz around key events. This gives me an information edge to identify related products just hitting the rise.

The Bottom Line

Whew, that covers my current approach to finding those magical unicorn products that can drive ecommerce success! I tried to cram in as much tactical advice as possible based on my own ongoing product discovery journey.

The key lessons are:

1. Laser focus on products that deliver massive value
2. Use a mix of tools, communities, and manual browsing
3. Think outside the box about niche use cases
4. Validate signals across multiple sources
5. Keep seasonal shifts and trends on your radar

Of course, product selection is both art and science. You need market data but also creative instincts. With some persistence and the right mindset though, I truly believe anyone can find winning products with viral potential.

FAQ’s

Q1: What are some niche communities to find unique products? 

Engage in forums, Facebook groups, subreddits, Slack channels, and podcasts around specific interests, hobbies, demographics.

Q2: How often should I search for new product opportunities?

Ongoing research is key – set time weekly or monthly to explore new platforms, tools, and communities. Trends change fast.

Q3: What if a product I find has low supplier reviews? 

Thoroughly vet suppliers on metrics like rating, responsiveness, transparency before ordering inventory.

Q4: Should I buy inventory before listing a product? 

Test with small sample batches first. List the product, run ads, then order inventory once sales validated.

Q5: How do I differentiate my product from competitors? 

Branding, custom packaging, bonuses, improved listing content, loyalty program etc. add value.

Q6: What if a product fails to generate sales? 

Persistence pays off – tweak listing, marketing strategy but be ready to cut losses and move on.

Conclusion:

And there you have it – the inside scoop on my proven playbook for discovering unicorn ecommerce products. By focusing on high-value problem-solvers, tapping into communities, leveraging data tools, and thinking creatively, you can uncover products poised for viral success.

Remember to validate signals across multiple sources to confirm product-market fit. Stay nimble, ride the trends, and don’t be afraid to take smart risks on niche interests. Ecommerce is all about anticipation and reaction.

Apply these tactics to spot the next big things before your competition. I hope these tips help you fast-track your product research journey. Wishing you the best as you build your thriving ecommerce empire! I’d love to hear about the gems you uncover.

Feel free to reach out anytime to continue the conversation.

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