TikTok has exploded in popularity over the last few years, becoming one of the fastest growing social media platforms globally. As more and more users flock to TikTok daily, businesses and marketers are realizing its immense potential for reaching and engaging with audiences.
If you want to make your brand go viral, tapping into trending TikTok ads is a must. But how exactly do you create TikTok ads that resonate with users and get widely shared? It requires understanding the TikTok landscape and what makes content spread.
The good news is you don’t have to be a TikTok expert to make ads that attract views and engagement on the platform. By following some proven tips and best practices, any brand can make professional, on-trend TikTok ads.
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How to make trend TikTok ads professionally?
Making ads that feel authentic and align with what’s currently trending on TikTok can be a great way to organically reach new audiences. Start by spending some time on the app to get a sense of the latest viral content, audios, hashtags, effects and transitions.
This will give you ideas for creating videos that feel fresh and current. When making your ads, try using popular audios and effects in creative ways to put your own unique spin on them. And don’t forget to optimize your targeting – select interests, behaviors, age ranges, and other demographics that are likely to engage with the trends you’re aligning with.
The goal is to make content that feels like it belongs on the platform while still communicating your brand message. With some strategic planning and creativity, you can make TikTok ads that feel both professional and on-trend.
Why Make Trending TikTok Ads?
Before jumping into strategies, let’s first cover why you should even bother making TikTok ads in the first place. Here are some of the major benefits:
- Reach a massive audience: TikTok now has over 1 billion monthly active users globally. It’s one of the few platforms still rapidly growing its userbase. Making TikTok ads lets you get your brand in front of this huge, diverse audience.
- Viral potential: Due to the sharing nature of TikTok, any video can quickly go viral and reach well beyond your existing followers. TikTok offers the possibility of explosive brand awareness.
- Leverage trends: Trends spread like wildfire on TikTok. Making timely, trend-based ads allows you to ride waves of interest.
- Influencer marketing: Popular TikTok creators have ultra-engaged audiences. Partnering with the right influencers provides access to their loyal followers.
- Interactive ads: TikTok enables interactive ad formats like branded hashtag challenges that drive user generated content and engagement.
If you make ads optimized for the TikTok environment, you have a real chance at seeing your brand take off in a big way.
Tips to Make Your TikTok Ads Go Viral
Now let’s get into the actual strategy. Certain ingredients will help give your TikTok ads the best shot at gaining traction and getting widely shared.
Use Attention-Grabbing Visuals and Effects
The visuals are arguably the most important element of any ads Tiktok. You need eye-catching, dynamic video to capture the initial interest of users quickly scrolling their For You Page. Some tips:
- Use bright, vibrant colors that make your content pop on small mobile screens. Avoid dull filters. Go vivid.
- Take advantage of current TikTok filters, effects, stickers, and AR to give your ads fun, trendy effects people want to try.
- Keep videos concise at 3-15 seconds long. Shorter ads have higher completion rates on TikTok.
- Optimize footage for vertical mobile viewing. Shoot video in portrait orientation.
With so many ads competing for attention, creatives that immediately stand out visually tend to perform best.
Feature Popular TikTok Trends and Challenges
TikTok moves fast. Trendy sounds, dances, hashtags, and challenges go viral daily on the platform. To maximize relevance, you need to lean into current TikTok trends in your ads. Ways to do this include:
- Research the latest viral TikTok dances, memes, challenges etc. and make ads incorporating the same music, moves, or concepts.
- Use trending sounds, songs, and audio clips in your video ads. These familiar sounds will help them get more engagement.
- Have influencers demonstrate popular TikTok dances like the Renegade or M’s. Or film influencers taking on viral challenges like the Silhouette Challenge.
- Include hashtag challenges to encourage users to participate in broader trends.
Riding the momentum of existing viral trends is key. Your ads will feel far more native to the TikTok environment.
Collaborate with TikTok Influencers and Creators
Influencers rule TikTok. For many users, their main reason for using TikTok is to follow the entertainers they love. That’s why partnering with relevant TikTok influencers can be incredibly powerful for brand awareness. Ways to leverage influencers include:
- Find influencers in your niche who align with your brand. Look for creators with engaged, targeted audiences.
- Pay influencers to make their own branded video ads featuring your product. Their followers will view it as an authentic recommendation.
- Send influencers free samples of your product and encourage them to feature it in their content.
- Work together on hashtag challenges or other interactive campaigns where influencers drive participation.
The right influencer partnerships give you direct access to new audiences already primed to engage with sponsored content.
Promote User Generated Content and Engagement
Unlike passive social media platforms, TikTok is all about participation. You’ll gain more traction with ads that spark dialogue and inspire users to respond or spread your content further. Try these tactics:
- Launch branded hashtag challenges to inspire users to make their own videos featuring your brand. Then re-share the best UGC.
- Ask viewers to duet or stitch your ads by responding directly to the video.
- React to users who post about your product by liking, commenting and re-sharing to your audience.
- Add text overlays or captions that prompt viewers to comment their thoughts.
Getting users personally involved with your ad creates earned media and word-of-mouth ripple effects.
Best Practices for Optimizing TikTok Ads
Once you’ve created awesome, on-trend ads, the next key is setting up an optimized campaign. Follow these tips for giving your ads the best shot at success:
A/B Test Ad Creatives
Don’t just set and forget your ads. Set up an A/B split test for each campaign. Test at least two different versions of the ad creative and analyze performance after 24-48 hours. Some variables you can test:
- Different captions or text overlays
- Alternative background music/sounds
- Other video effects and filters
- Unique calls-to-action
- Longer vs. shorter video length
Keep iterating to determine what resonates most with your audience. Then double down on the highest performing version.
Use Accurate Targeting Options
One advantage of TikTok ads is the precise targeting available. Make sure to take advantage by:
- Targeting based on users’ interests, behaviors, demographics, device types and more. Get very specific.
- Creating lookalike audiences modeled after your existing customers. This helps find new users with similar attributes.
- Geo-targeting your ads to only show in certain countries, regions, cities, etc.
Layering on multiple targeting facets ensures you’re reaching users more likely to be interested.
Retarget Engaged Users Across Platforms
Don’t view TikTok in isolation. Use pixels to track who engages with your TikTok ads, then set up cross-platform campaigns retargeting those users. For example:
- Install the TikTok pixel and drop it on your website to track site traffic from your ads.
- Create custom audiences of TikTok engagers and remarket to them with ads on Facebook, Instagram, etc.
- Drive traffic from TikTok over to your website, then retarget visitors with email, push notifications, and other channels.
This tactic helps you get more value from your TikTok ad spend.
Monitor and Optimize Campaigns Frequently
Treat TikTok ads as a living, breathing campaign. Be checking back at least once daily to monitor performance and continuously optimize based on learnings. Tactics include:
- Checking campaign analytics and metrics every day. Watch video completion rates, CTR, conversions, etc.
- Turning off any clearly underperforming ads so budget goes toward better ads.
- Raising daily budgets for top performing ads to get them more exposure.
- Adjusting targeting if you see ads are showing to the wrong audiences.
Stay nimble and capitalize on what works while phasing out what doesn’t.
FAQs:
The best ways to make a TikTok ad go viral are using attention-grabbing visuals, incorporating trending sounds/dances, partnering with influencers, encouraging user generated content, and optimizing based on performance data. Viral TikTok ads ride existing trends and encourage participation.
What are some tips for creating successful TikTok ads?
Tips for successful TikTok ads include: using vibrant creative, keeping videos concise, leveraging influencers, promoting engagement through features like duets/stitches, targeting ads precisely, A/B testing ad variations, and monitoring analytics closely.
How much do TikTok ads cost?
TikTok ads can cost anywhere from $10 per day up to hundreds of dollars per day depending on factors like targeting, engagement, and competition level. Start small to test performance before increasing budgets.
Can I run TikTok ads without a TikTok account?
Yes, you can run TikTok ads through the Ads Manager without needing a TikTok creator account. You simply need a business email and payment info to set up campaigns.
What type of content works best for TikTok ads?
Short entertaining and interactive video content works best. Ideal TikTok ad length is 3-15 seconds. Trending audios, viral challenges, bright effects and influencer partnerships also help TikTok ads stand out.
How often should I be optimizing TikTok campaigns?
Check TikTok campaign analytics daily and make frequent optimizations like killing underperforming creatives, raising top performer budgets, adjusting targeting, etc. Continual optimization is key to success.
Conclusion
Getting a brand campaign to trend on TikTok takes creativity, understanding your audience, and persistence. But the benefits of mastering TikTok ads make the effort more than worthwhile.
You gain access to a massive engaged audience, viral potential for your brand, and a way to tap into the latest trends. By leveraging attention-grabbing creatives, influencer partnerships, interactive engagement, and ongoing optimization, any brand can succeed with TikTok ads.
Just require having an eye for what resonates on TikTok and being adaptable as you learn what works. Approach TikTok ads as an ongoing process. The time is now to start experimenting with TikTok and growing your presence.
Done right, it’s one of the most powerful ways for a brand to win new Gen Z and Millennial fans. Use the strategies in this article as a blueprint to making your own viral TikTok campaigns. Let the TikTok marketing expert in you shine through!
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